I've always been facinated how certain brands replace product names, such as Coke=soda, Kleenex=tissue paper, sharpie=permanent marker, ipod=mp3 player, etc. I've noticed in todays tech world that powerful brands also replace our everyday verbs. When a brand replaces a noun or verb in our mindsets, then it becomes a brand Sneezer (a brand that spreads fast and becomes ridiculously powerful!) Here's my short list of brands that have replaced a few of my everyday verbs!
I'll ____ it! Google= search/find Tivo= record Xerox= copy Ebay= sell(maybe buy or advertise) Fedex= mail (with quality) Kazaa= download ?= shop (maybe amazon someday) ?= email (maybe gmail soon)