Can you count!!

This video is mind-provoking!.... There are 6 people tossing around 2 basketballs. 3 people in white shirts, and 3 people in black shirts. They only toss the ball to like shirts. Can you count how many times the people in "white" shirts pass the ball to each other in less than a minute?? Here are the rules:
1. Watch the video once only! No cheating...
2. Count how many times the people with "white" shirts pass the basketball to each other.
3. Focus!

Let me know if you figure out why this video is mind-provoking. It makes me think about 'marketing' in some sense once you figure it out. If your stumped still read this for the answer.

Watch it!