Wednesday, March 15, 2006

The MS ipod video

"Microsoft spokesman Tom Pilla on Tuesday confirmed with iPod Observer that his company initiated the creation of the iPod packaging parody video that was first reported last month. "It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding," he said via e-mail."

This is a great video with a bit of humor to it. I'm glad the big giant has finally poked fun at itself about their ugly and distracting packaging.

Google Video of it (a must watch!)
via ipod observer
via Seth Godin

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