Seth Godin Speaks at Google!!!
Google Video has a clip of Seth lecturing and a Q&A with Googlers afterwards. If you havent read his books, go get them, cause it'll make ya rethink how the world of marketing works. I realllly hated the idea of marketing at first, but now I'm hooked!! I've read "Purple Cow" and "All Marketers Are Liars". He really points out small details that make a huge huge difference. Why does sushi taste better when a japaneses person rolls it, rather than an American, even if it's the exact same roll? Why does a BMW drive better than a Lexus? Why does wine taste better in this glass instead of the other? He's even made his books free online, and they still sell like hotcakes!!
Seths Blog
Seths Speaks Video
Seths Blog
Seths Speaks Video
2 Comments:
Well,the notion of "story telling+selling" really changes my perspective to marketing as well.
By Anonymous, at 3/07/2006 01:20:00 AM
yeah... this guy is awesome.
By Anonymous, at 3/24/2006 10:18:00 PM
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