Apple underground nyc.

Apples mysterious nyc store is finally opening with word that it'll be open 24 hours!!! Yes, 24 hrs of free WiFi and service. Reminds me of Seths Godins book the purple cow and how companies need to stop teasing customers and just go all out out like Ben and Jerrys Ice cream. Instead of having the yearly 30-40% sale, they said what the hell, lets have a free ice cream day!
Anyhow, I can't wait to check out the store at 4am and see all the Wi-Fi junkies chillin up above their platform.
More pics via Gothamist