JetBlue Theatrical Terminal

JetBlue is already one of the coolest airlines to experience with great service, prices, DirecTV in every seat, some yummy snacks, their shut-eye package, and their recently won wireless license, yipeee! So, what's left you may ask..well, enhancing not only the on-flight experience, but also the off-flight experience by hiring design guru David Rockwell to design their busy interior terminal environment. In Mr. Rockwells well known odd collaborations, he hired Broadway colleague and dance choreographer Jerry Mitchell for the job. For some this may seem odd, but in truth, I love it when projects bring in new disciplines to solve problems. This collaboration decided to use movement, like in a dance, throughout the terminal as a central means to differentiate the user experience for arrival and departing customers. This interplay between architecture and choreography for a public space is brilliant. The terminal is not scheduled to be finished until 2008 at the Kennedy International Airport(which needs a GUI re-design), but I'm looking forward to checking it out then.
Read more via nytimes article.
Project PDF (more pictures)